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Makeup products include foundation, concealer, powder, blush, eyeshadow, eyeliner, mascara, lipstick, lip gloss, and makeup remover. Nihaojewelry supplies wholesale makeup in various finishes (matte, dewy, shimmer) and shade ranges, with safety-tested formulations. No minimum per style allows you to test different product types and shades before scaling. Mixed batch purchasing means you can combine face makeup with eye and lip products in one shipment, reducing freight costs per unit.
Our catalog includes finish type, shade undertone, wear time notes, and ingredient highlights per SKU, helping you avoid returns caused by color mismatch, poor wear, or skin reactions. Factory direct pricing supports competitive retail margins for beauty supply stores, salons, and online sellers. Sample orders let you verify pigmentation, blendability, and transfer resistance before committing to volume.
A smart starter assortment focuses on best-selling categories: foundation in 3-4 universal shades (light, medium, tan, deep), a neutral eyeshadow palette (6-9 pans), black and brown eyeliners, volumizing mascara, and a set of everyday lip colors (nude, pink, red). Add a limited number of trend shades (e.g., berry for fall, coral for summer) as seasonal accents. This lean selection covers daily wear and basic gifting without overcomplicating inventory. For retailers wanting to test the category, start with 5-10 SKUs and expand based on sales data.
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