Wholesale Lingerie & Pajamas

Intimate apparel represents one of the most complex categories in women's fashion, combining daily essentials, occasion wear, and comfort-focused pieces under one umbrella. Nihaojewelry offers seven core categories: Sexy Lingerie for occasions, Bras and Panties for daily essentials, Pajama Sets for sleep, Shapewear for smoothing, Bra & Brief Sets for coordinated basics, and Tights for legwear. With over 3,000 styles across categories, retailers can build collections that serve customers from daily wear to special occasions from a single source.

Our collection spans three distinct purchase drivers: daily essentials with consistent year-round turnover, occasion-driven categories with predictable holiday and bridal peaks, and comfort categories with steady seasonal demand. Sizing protocols vary by category—band and cup for bras, waist and hip for shapewear, relaxed S-XL for pajamas, height-weight for tights—with detailed measurements per SKU. Testing is category-specific: strap tension for bras, compression recovery for shapewear, shrinkage resistance for pajamas, snag resistance for tights. Factory-direct pricing and VIP tier volume rewards support margin growth as retailers scale their intimate apparel categories.

For retailers, intimate apparel represents multiple sub-categories with different inventory rhythms that can be managed efficiently under one platform. Daily essentials require consistent replenishment with predictable turnover. Occasion-driven categories allow targeted inventory planning around known calendar peaks. Comfort categories provide steady year-round demand with seasonal adjustments. Flexible ordering with no minimum per style lets retailers test by purchase driver before committing to size runs, aligning inventory with customer needs without carrying styles that don't match demand. By offering all seven categories from a single source, retailers reduce vendor complexity while capturing the full range of intimate apparel demand—from daily basics to special occasion pieces to everyday comfort.