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Kiria
Client Background
Kiria is the co-founder of Maxijoya, a jewelry store located in the historic center of Mexico City. In just 18 months, she expanded the business to two physical stores while also building online sales through maxijoyas.com, TikTok live streams, and Instagram. Before placing her first order, she spent about one to two weeks exploring the Nihaojewelry website to understand product styles and pricing. She began with an order of around 10,000–15,000 Mexican pesos and gradually increased her purchases as demand grew, with her largest single order reaching 70,000–90,000 pesos. Today, about 90% of her customers are wholesale buyers. Her experience shows how combining physical retail, social media selling, and a stable supply from Nihaojewelry can quickly turn a new venture into a growing jewelry business.
Core challenges encountered
Learning Curve in Early Sourcing:
Before placing her first order, Kiria spent about one to two weeks exploring products and pricing on the website. As a new importer, understanding product details and selecting the right styles for her market required careful evaluation.
Rapid Growth and Inventory Pressure:
Opening two physical stores within just 18 months meant demand increased quickly. Maintaining a consistent supply of popular items became essential to keep both retail shelves and wholesale customers satisfied.
Cross-Border Shipping and Customs Risks:
During one shipment, her goods were temporarily held by customs. Situations like this can interrupt stock availability and affect store operations if not resolved quickly.
Finding the Right Product Mix:
With around 90% of her customers being wholesale buyers, Kiria needed to choose styles that could sell well in larger quantities while still appealing to walk-in retail customers at her stores.
Wholesale solutions provided by Nihaojewelry
Clear Product Information & Ordering Support:
Nihaojewelry provides detailed product images and descriptions, helping Kiria better understand styles and specifications before ordering, which made her early sourcing decisions more confident and efficient.
Stable Supply for Business Expansion:
With a wide range of ready-to-ship styles and frequent product updates, Nihaojewelry enabled Kiria to restock popular items quickly and keep both her physical stores and online channels consistently supplied.
Professional Customs Documentation:
When a shipment was once held by customs, Nihaojewelry promptly provided the necessary documentation and support, allowing the package to be released quickly and minimizing disruption to her business.
Flexible Wholesale Purchasing:
By offering competitive wholesale pricing and flexible order sizes, Nihaojewelry allowed Kiria to scale her inventory step by step while testing new styles that suited both retail customers and wholesale buyers.
Achievements
In just 18 months, Kiria grew her jewelry business into two physical stores in the historic center of Mexico City while expanding sales through TikTok, Instagram, and her website maxijoyas.com. Starting with an initial order of 10,000–15,000 Mexican pesos, she gradually increased her purchases as demand grew, with her largest single order reaching 70,000–90,000 pesos. With a stable supply of wholesale jewelry, she was able to keep both her stores and online channels well stocked, and today around 90% of her customers are wholesale buyers, turning her brand into a growing local jewelry distribution business.
Nihaojewelry has been a game-changer for Maxijoya. I can order exactly what I need, restock fast, and handle customs without headaches. Their support lets me focus on expanding my stores and online channels, and it’s so easy to manage wholesale jewelry orders—even big ones—without stress.
——Kiria Shared via Nihaojewelry app
Cooperation period
1yrs
Nihaojewelry is her reliable jewelry wholesale supplier
Website
2025